JAI MAA SARASWATI GYANDAYINI
An International Multidisciplinary e-Journal
A Study on The Factors Influencing The Investors’ Attitude Towards Mutual Funds – With Special Reference to Salem City, Tamil Nadu
Dr. S. Jeyalakshmi,
This paper seeks to understand the various demographic factors which affect the investors’ attitude towards mutual fund. For analysing the collected data, percentage analysis and Chi-square test has been used and also ranking was done for analysing the various factors responsible for investment in mutual funds on the basis of the weighed scores. The findings of this research will help the mutual fund companies in identifying the areas to be concentrated for the improvement in investors’ response to mutual funds.
Mutual funds, attitude, savings.