A study of the Advertising, social media and Journalism

2026-05-12T18:09:25+00:00

In the digital age, the relationship between advertising, social media, and journalism has become extremely complex, multifaceted, and influential. While there was a clear division between journalism and advertising in the traditional media system, this division has become blurred with the rise of social media. Today, journalism is not only a medium for the transmission of information, but it is also deeply intertwined with digital platforms, algorithms, advertising-based revenue models, and audience engagement. Social media platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube have completely transformed the process of news production, distribution, and consumption. Simultaneously, advertising is no longer limited to product promotion but has also begun to influence ideas, political ideologies, and social discourse. This research paper analyzes the interrelationships, impacts, opportunities, and challenges of advertising, social media, and journalism. It also examines how commercial pressures are affecting the independence, impartiality, and credibility of journalism, and what possibilities exist for establishing a balance between these three in the future.

Effectiveness of Teacher Training Programs: An Analytical Study of Teaching Aptitude in Teacher Training Colleges of Rajasthan

2026-05-15T17:54:39+00:00

Teacher training set up the pillar of an effective educational system, as the quality of teachers directly effects the standard of education, classroom performance, and learning results of students. The present study analytically scans the effectiveness of teacher training programmes in Rajasthan with special reference to the improvement of teaching aptitude between trainee teachers enrolled in teacher training colleges. Teaching aptitude is viewed as an important constituent of professional skill and comprises pedagogical skills, communication aptitude, classroom administration, leadership qualities, emotional constancy, and evaluative capacity required for effective teaching-learning methods.
The study assumes a doctrinal and analytical methodology held by empirical opinions consequent from educational reports, government strategies, and standing literature concerning to teacher education in India. It critically evaluates the extent to which teacher training bodies in Rajasthan are successful in improving the teaching aptitude and professional effectiveness of trainee teachers. The research further scans the role of curriculum design, internship programmes, teaching practice, and institutional infrastructure in determining teaching aptitude. The study ascertains numerous challenges touching the effectiveness of teacher training programmes, as well as excessive theoretical orientation of the curriculum, inadequate practical exposure, lack of skilled faculty, absence of technological integration, and infrastructural insufficiencies in teacher training organizations.
The study accomplishes that although teacher training programmes contribute positively in the direction of the improvement of teaching aptitude and professional capability between trainee teachers, their effectiveness remains constrained by systemic and institutional inadequacies. The research paper highlights the need for practical-oriented pedagogical training, integration of digital teaching approaches, continuous professional improvement, and stronger governing supervision to progress the quality of teacher education in Rajasthan. The study also highlights the significance of policy improvements and innovative teaching practices for consolidation the complete educational framework in India.

Jai Maa Saraswati Gyandayini An International Multidisciplinary e-Journal

A study of the Advertising, social media and Journalism

Effectiveness of Teacher Training Programs: An Analytical Study of Teaching Aptitude in Teacher Training Colleges of Rajasthan